Find out how AI is revolutionising the fight against digital fraud and protecting millions of users.

Discover Vueling University, the intensive training program that equips new aviation industry talents with advanced technology knowledge.

This session will explore how artificial intelligence is not just a technological tool, but a reflection of society. Through real-life cases and accessible explanations about Machine Learning, we will discover how AI learns from us and what this means for the future. Are we teaching it the best of humanity? A talk that will challenge the way you view technology.

AI Agents are transforming how organizations operate, providing new ways to enhance decision-making and automate processes. This roundtable brings together Nestlé IT experts to discuss AI Agents from diverse perspectives: technical innovation, ethical frameworks, business applications, and platform integration. Through this multidimensional approach, the panel will explore real-world challenges, opportunities, and lessons learned in implementing AI Agents responsibly.

The Revenue Management & Network Planning team at Iryo, alongside speakers from the Department of Applied Mathematics at the ETS of Aeronautical and Space Engineering and Kerox, a UPM spin-off, will present their latest initiative: implementing a high-speed products Personalized Recommendation System.

Tech innovation is often credited to software engineers, but what about the invisible heroes behind the scenes? At SEAT CODE, we celebrate SEO specialists, Product Leads, Product Managers, Product Delivery experts, and other enablers who turn vision into reality. Join us to uncover how these hidden changemakers drive success, enhance customer experience, and shape the future of mobility.

In recent years, traditionally hardware-centric organisations have begun to incorporate more software engineers to optimise the development of integrated circuits. This event will explore how this transition is taking place, what methodologies are being applied and the impact of emerging technologies such as artificial intelligence and supercomputing on hardware and software development.

Learn practical strategies to keep your project’s dependencies aligned and up-to-date, ensuring stability and security in an ever-evolving software landscape.

Join us for an insightful session on harnessing the power of diversity to drive the future of software development. In a rapidly evolving digital landscape, the key to innovative and resilient tech teams lies in their diversity.

Explore how technology and AI are reshaping the music industry, from creation to consumption, and what the future holds for artists and listeners.

Chips, often invisible but practically indispensable, are at the heart of the entire digital world. “There is no digital without chips” is the slogan under which the European Chips Act has been developed, our continent’s response to the semiconductor crisis in the post-pandemic era. Microelectronics is barely 75 years old but is one of those exponential technologies that make our world a “new world” every few years. The talk aims to communicate in an engaging way the history and technology behind chips, something that, due to its significance, should be part of general knowledge—not just for digital professionals but for everyone.

Gain insights from industry leaders on the challenges, skills, and mindset shifts required to grow your career.

Overview of key modern trends in Data, AI, Cloud, and development, discussing their significance for businesses and developers. It highlights challenges at the intersection of Data, AI, and Cloud. How OCI can give you a value added in optimizing AI workloads and scaling Kubernetes-based applications, with a focus on CI/CD and security best practices.

The panel will bring together experts in Human Resources and in the digital field to analyse the impact of freelancing on business strategies. The discussion will cover trends in the future of work, the evolution of talent ecosystems, and how the freelance model is transforming talent management in innovative companies. Additionally, it will explore how leading technology companies integrate these profiles, the benefits they bring, their structure within the organisation, and the importance of scalability in maintaining growth and competitiveness.

This session, called ‘From Classroom to Boardroom: Success Stories of EAE Alumni’, aims to inspire and motivate attendees through the success stories of EAE Business School alumni. It will highlight the importance of developing technological and digital skills as a key factor in achieving leadership positions. Participants will be able to learn first-hand about the challenges and lessons learned from the speakers, as well as interact with them in a dynamic and enriching session.

Discover how technology enhances inclusion and diversity through CaixaBank’s volunteer program, empowering social initiatives and breaking barriers.

Round table focused on showing what opportunities for growth of the economic fabric appear with the leadership of the two major European projects that will be carried out from two of the major centres in Barcelona (ICFO + BSC). To show that these projects will drive new companies and generate new qualified jobs; to make special mention of the types of profiles needed to cover the expected demands.

As the EU continues to strive towards ambitious climate targets and transition away from fossil fuels, digital has an increasingly critical role. Developing and attracting talent to build Europe’s sustainable, secure and measurable energy future is paramount – what technology and skills do we need to support the energy transition, and how do we ensure our workforce is equipped to drive the changes of the coming decades?

Join us for an insightful roundtable discussion where we will explore the transformative power of technology in the pharmaceutical industry. We’ll delve into how our IT Hub revolutionises healthcare for both humans and animals, highlighting the key role of talent and cutting-edge technologies.

What does a complete pathway entail? The new Vocational Training model adapts to the individual training needs of workers throughout their lives. This model makes it possible to update professional skills and, at the same time, helps the business fabric to be more competitive. Specialisation courses, such as those on AI and Big Data, offer knowledge that the sector demands. This ensures that training is aligned with the needs of the labour market. It is essential that business and training cooperate on a regular basis to customise, modernise and create new professional profiles together, which provide an immediate response to the challenges of the sector. This session will analyse the existing processes and ways to guarantee the personal success that translates into greater competitiveness of the sector in a globalised world.

Explore how Allianz Technology’s Communities of Practice foster both technological passion and professional growth, driving innovation and collaboration.

The Catalonia Incoming project, piloted by the EURES Network of the Public Service of Catalonia (SOC), offers companies in the technology sector established in Catalonia the possibility of filling their vacancies through the return of Catalan people and the recruitment of talent to Europe.

The aim of this round table is to discuss the challenge of attracting and retaining talent, especially in profiles with advanced digital skills, as well as to debate the importance of AI in scientific research (expectations, challenges, experiences, …). All this in the framework of the ambitious scholarship programme launched by Red.es in this field.

Would you like to hear from companies that have incorporated re-qualified talent from a technological reskilling process? Discover how the transversal skills and experience of +45 talent can bring great value to the technology sector. Through a round table with companies and a participative space for the public, we will analyse best practices, sector needs and professional opportunities.

The ALIA model family is presented in Spanish and co-official languages, highlighting the tools available for free use. Additionally, we will explore how to specialize and fine-tune these AI models through a hands-on experience. Finally, we will discuss the creation of an open-source AI community in Spanish to foster innovation and collaboration in this field.

In this session we will explore the evolving landscape of cybersecurity careers, with a focus on the integration of artificial intelligence (AI) and its impact on the industry. The panelists will share insights about the demand for cybersecurity talent, AI’s role in cybersecurity work and services, AI’s security implications, and the importance of re-skilling and up-skilling in this evolving environment.

The students of the ESIC Digital Business Degree present the result of their work solving the challenge proposed by Mobile World Capital Barcelona: mapping the digital ecosystem of Barcelona. The result is a map that identifies the synergies between the main companies, sectors and technologies involved.

Descubre cómo transformar tu carrera y abrirte camino en el sector tech a través de experiencias reales. En esta mesa redonda, conoceremos las historias de profesionales que, gracias a la formación en Nuclio, lograron dar un giro a su trayectoria: desde el reskilling hacia roles altamente demandados hasta la creación de su propia startup. Una conversación dinámica donde exploraremos los retos, aprendizajes y oportunidades de reinventarse en la industria tecnológica.

Do you want to know the latest advances in the use of AI in Public Administration?

In this session, Red.es explains how, for the first time, it has launched an artificial intelligence platform to support the verification process of justifications in the Kit Consulting aid program. This platform helps detect plagiarism, copies, and assess the quality of submitted documents.

This is a unique and pioneering process in public administration, utilizing Generative AI and Deep Learning to assist in manual reviews, shorten verification timelines, and expedite aid payments as much as possible. At the same time, it ensures traceability and quality throughout the process, allowing for a more thorough review.
All these advancements and additional details will be shared in this session.

Do you have what it takes to be in the hot seat and win big with our popular game show? We will be asking ChatGPT to generate 10 developer / network API trivia questions – the more you answer, the better the prizes! Terms and conditions will apply.

Discover the key strategies and pitfalls in building top-tier airline apps. Industry experts will share insights on team performance, collaboration, and technology to create seamless digital experiences. Don’t miss this chance to learn what works—and what doesn’t!

This round table discussion brings together a panel of experts to explore the future of digital healthcare within the framework of the DATOS-CAT project, an initiative promoted by the Complementary Plan of Biotechnology applied to Health.

Led by the Barcelona Supercomputing Center (BSC) and in collaboration with key institutions – including the Centre de Regulació Genòmica (CRG), Centre Nacional d’Anàlisi Genòmica (CNAG), Hospital Clínic de Barcelona (HCB/FRCB-IDIBAPS), Institut de Salut Global de Barcelona (ISGlobal) and the Institut de Recerca Germans Trias i Pujol (IGTP) – DATOS-CAT is the first step to revolutionize biomedical research in Catalonia.

The initiative is designed to standardize, harmonize, and integrate clinical, genomic, and epidemiological data from a variety of sources, including electronic health records and population studies. This effort aims to enable seamless interoperability in both research and clinical settings implementing open standards. By harnessing advanced computational infrastructure and fostering digital talent, DATOS-CAT paves the way for developing predictive models, personalized treatments, and enhanced public health strategies.

Join us for an engaging dialogue where our speakers will share insights on leveraging technological innovations to transform healthcare delivery, research, and policy-making on both a regional and global scale.

Introduction: Teresa Sanchis, Head of Strategy at the Institute for Bioengineering of Catalonia (IBEC). Executive Coordinator of the Complementary Plan of Biotechnology applied to Health.
Moderator: Salvador Capella-Gutiérrez, Technical Coordinator of Analysis’ Infrastructure Team (INB).

In this roundtable, experts from AstraZeneca, CaixaBank, SEAT, and Fundación Universia will discuss how digital transformation is redefining key skills across different sectors and the importance of continuous learning within teams to remain competitive in an ever-evolving environment. Moderated by Ironhack, the panel will explore upskilling strategies, success stories, and the impact of ongoing training on talent development and retention, as well as the collaboration between companies and institutions to build a workforce prepared for the future.

Have you ever wondered how an ICT professional thrive across the globe? Join us for a dynamic workshop featuring ICT professionals who have embarked on international journeys.

From Munich to Silicon Valley and beyond, our panelists will share firsthand accounts of adapting to new cultures, navigating career growth abroad, and overcoming the challenges of relocating.

Geared toward young professionals and recent graduates, this session will offer practical insights on seizing global opportunities, forging international networks, and turning culture shock into personal and professional growth.

This session promises an engaging discussion, open Q&A, and invaluable takeaways for anyone looking to expand their horizons in the global ICT landscape.

This session is organized by Catalan Association of Telecommunication Engineering and Digital Technologies (Telecos.cat), Official College of Computer Engineering of Catalonia (COEINF), and Association of Technical Telecommunication Engineering of Catalonia (GRAUSTIC).

This session explores how Ocado Technology has enhanced productivity through a data-oriented approach and the use of internal platforms. The focus has been on metrics as a vehicle for improvement rather than as goals, addressing the risks associated with measurement, such as setting targets and evaluating individuals

After the UNESCO keynote, the session will focus on a review of the state of digital skills of SMEs at European level with the participation of European entities and organisations.

We will talk about our webshop, how the rollout process was for all the countries that we are in, so as our tech stack and design system, challenges and achievements.

As part of MWC 2025, Sanofi presents in the Talent Arena “Checkmate: science and technology in the game against Multiple Sclerosis”. Chess Grandmaster Miguel Illescas will illustrate with a live game the complexity of MS and the importance of long-term planning. Experts in neurology, AI and medical innovation, and representatives of the patient voice, will discuss in a round table how science and technology, especially AI, are transforming the approach to MS from treating outbreaks to slowing its progression. The roundtable, moderated by Josep Agustín (Sanofi), will feature Ana Torredemer (EME), Dr. Carmen Tur (Cemcat) and Albert Pla Planes (Sanofi), analysing the impact of AI in the prediction of MS progression. The event will be held on 5 March, from 11:30 am to 12:30 pm, in the Talent Arena at MWC Barcelona. More than 2.8 million people live with MS worldwide, about 58,000 in Spain, with a higher incidence in women.

As part of MWC 2025, Sanofi presents ‘JaqueMate: science and technology in the game against Multiple Sclerosis’ at Talent Arena . Chess Grandmaster Miguel Illescas will illustrate with a live game the complexity of MS and the importance of long-term planning. Experts in neurology, AI and medical innovation, and representatives of the patient voice, will discuss in a round table how science and technology, especially AI, are transforming the approach to MS from treating outbreaks to slowing its progression. The roundtable, moderated by Josep Agustín (Sanofi), will feature Ana Torredemer (EME), Dr. Carmen Tur (Cemcat) and Albert Pla Planes (Sanofi), analysing the impact of AI in the prediction of MS progression. The event will be held on 5 March, from 11:30 am to 12:30 pm, at Talent Arena, MWC Barcelona. More than 2.8 million people live with MS worldwide, about 58,000 in Spain, with a higher incidence in women.

Quantum software development is emerging as a new discipline with unique approaches and challenges compared to classical software. In this session, we will explore the latest trends in this field, how development methodologies differ, and what opportunities quantum computing opens for the future of software.

Companies can access funding for the recruitment of strategic talent. Get firsthand insight into four companies that have already hired research and technology profiles thanks to the CreaFeina grants. Moderated by Jesús Camas, Director of the Labor Market and Business Prospecting at Barcelona Activa.

In a world where technical skills are essential, soft skills have become the true differentiating factor for success in the tech sector. But which are the most in demand and how to develop them? In this round table, experts in training, coaching and personal branding will give you practical keys to boost your profile and stand out in selection processes.

• Most sought-after skills in the tech industry
• Strategies to develop and strengthen soft skills
• How to make them shine in your CV and interviews.

We will present the Skills Navigator, a tool based on AI and data science that personalises the educational offer according to the profile and needs of students. We will explain its impact on training and professional development, and encourage attendees to test the product live.

Great ideas don’t move the needle—focused execution does. If your team is running in circles, delivering without impact, or struggling to connect daily work with big-picture goals, it’s time to rethink how you work.

In this high-energy keynote, we’ll break down how OKRs and Scrum help teams cut through the chaos, align on what truly matters, and deliver value—fast. Learn how top companies use these frameworks to stay agile, strategic, and laser-focused on impact.

What’s in it for you?

The secret to setting OKRs that don’t collect dust but actually drive action

How to use Scrum to break silos, move faster, and build smarter

The magic of combining both—strategy meets execution, agility meets results

Real-world examples and no-fluff tactics you can apply tomorrow

If you’re tired of misalignment and wasted effort, this talk is for you. Walk away with a battle-tested approach to getting teams in sync, working smarter, and making real impact.

No more busywork. No more guesswork. Just results.

Software development based on artificial intelligence is transforming the healthcare sector, accelerating innovation and optimising processes. In this event, we will explore the most innovative projects, current methodologies and how AI contributes to reducing the time between design and implementation of new solutions.

In a world where finding the right talent seems harder than ever, a key question arises: where is the missing talent, and how can we attract it? This event isn’t about repeating the usual talent management ideas. We’ll challenge what no longer works, explore how new generations think, understand why remote and hybrid work are here to stay, and see how freelance and fractional talent are changing the game. Forget the old formulas. Here, we’ll talk about what’s really happening. Why is talent no longer just looking for a “good job”? How do new generations think and make decisions? What role do hybrid work and freelance talent play in the future of organizations?

Explore real-world GenAI architectures deployed by top companies on AWS. Learn how to build scalable AI solutions, implement RAG, Agents, and fine-tuning strategies. See a live demo of a fully operational system in action.

This session will explore how artificial intelligence is not just a technological tool but a reflection of society. Through real cases and accessible explanations about Machine Learning, we will discover how AI learns from us and what this means for the future. Are we teaching it the best of humanity? A talk that will challenge the way you see technology.

Join us for an insightful panel discussion featuring women in tech from CodeWomen+, Dynatrace, and Porsche Digital. We’ll dive into the impact of diversity, equity, and inclusion (DEI) in software development, exploring how different perspectives drive innovation and create stronger, more inclusive teams.

From career transitions to leadership growth and community support, our speakers will share their experiences, challenges, and strategies for building a successful career in tech. Whether you’re entering the industry or looking to grow, this conversation will provide valuable takeaways to help you navigate your journey.

In this session, we’ll dive deep into Back-End for Front-End (BFF)—an elegant yet underappreciated architectural pattern that simplifies API design and empowers front-end development.

With insights from my experience implementing BFF at scale in Microsoft and refining it at Glovo for core services like the In-Store View, this talk will offer a complete, no-stone-unturned guide to BFF. By the end, attendees will walk away with everything they need to fully understand, evaluate, and implement BFF in their projects.

What Will the Audience Learn?

1. The Complete Picture: A detailed breakdown of what BFF is and why it’s a game-changer.

2. Hands-On Insights: Real-world examples, including its impact on Glovo’s In-Store View service.

3. Implementation Blueprint: Best practices, common pitfalls, and practical steps to get started.

4. Evaluation Framework: How to decide if BFF is the right solution for your architecture.

5. Takeaways for All Levels: Whether you’re new to BFF or want a deeper understanding, you’ll leave with actionable knowledge.