Your brain wants to keep you safe, which is why fear influences our decisions, our lives and ultimately our destiny. Understanding what fear is and how it works gives us the power to reprogram it, turn it into momentum and use it to our advantage. In this talk you will discover how to hack your mind to transform fear into action, break down barriers and unlock your full potential.

How do robots learn to walk? Unlike traditional programming, where every step is manually coded, reinforcement learning allows robots to teach themselves through trial and error. This talk will explore how AI-powered robots develop balance, coordination, and agility, starting in simulation before taking their first real steps. We’ll also discuss the challenges of bringing these digital lessons into the physical world and what it means for the future of robotics.

Dive into the exciting world of Kotlin Multiplatform and discover how this technology is transforming the way we develop applications for different platforms. We will explore Kotlin Multiplatform in depth and learn how to make the most of its potential. During the talk, we will cover:

• • What is Kotlin Multiplatform and why is it relevant in the application development landscape?
  • How to write shared code in Kotlin and reuse it across multiple platforms, such as Android, iOS, web, and more.
  • Practical examples of real projects that use Kotlin Multiplatform to enhance development efficiency and productivity.
  • Common challenges and best practices for multiplatform development in Kotlin.
  • Insights into the future of Kotlin Multiplatform and its role in the evolution of application development.

If you are involved in development and are interested in learning how to share code, or simply want to stay updated on the latest technology trends, this talk will provide you with valuable information and practical knowledge about Kotlin Multiplatform.

Continuous Integration and Continuous Deployment (CI/CD) have become industry standards, yet many companies still rely on manual deployment. In this talk, we will explore the benefits and challenges of implementing CI/CD, particularly within the luxury brand sector. Drawing from our experience at Porsche Digital, we will discuss how CI/CD ensures high-quality standards, faster time to market, and reduced downtime while addressing concerns about security and brand exclusivity. We will also share best practices, lessons learned, and the impact CI/CD has had on our workflow and product delivery. Join us to discover why CI/CD is the right fit for high-end digital experiences.

In this talk you will discover how technology can become your greatest ally to optimise processes, save time and simplify your day-to-day life. I will show you how to use little-known and accessible tools to automate time-consuming tasks, from social media content management to personal and professional productivity.

I’ll teach you the tech hacks I’ve perfected over time, show you practical examples of how to program from scratch without knowing how to program, and how to get valuable information from other social media content creators to create viral content.

Companies face data value optimization challenges across cultural, human, and procedural dimensions, beyond just technical issues. Data quality and accessibility are fundamental to successful generative AI implementation at scale. Modern data strategies differ from traditional approaches across 9 key dimensions, requiring focus on Mindset, People/Process, and Technology pillars. AWS leverages its extensive experience with Amazon.com and thousands of customers to help organizations optimize their data value extraction.

“It’s a good time for mathematics” some people say. But when was it otherwise? Every technological achievement has mathematics inside. And this specially applies in current and future computer-related technologies. Let’s take a tour on the mathematics behind smartphones, AI or Quantum Computing.

Generative AI is transforming the way we work and build software. While its potential is undeniable, the real challenge lies in deploying AI solutions that are not only innovative but also secure and reliable. Many developers and companies find themselves stuck in this “last mile”—where promising prototypes fail to scale due to inconsistent performance and security risks. In this talk, I will explore best practices and tools that can help you mitigate AI-related risks, enhance reliability and security, and improve your chances of successfully bringing AI applications to production.

A dive deep into how AI-driven automation is streamlining Accounting processes for Sage customers.

When we look at the world of atoms, the nanoworld that underlies everything around us, the rules of the game change. We are in the universe of quantum physics. A cosmos where impossible things are our daily bread. We will explore this magical place, its rules, how they are the pillars that support our daily lives and how we are getting better at manipulating these strange rules every day: quantum technologies.

The conference “EliGPT by Vueling: A Game-Changing AI for Smarter Business”, led by Omar Rodriguez, showcases how this groundbreaking AI is reshaping business management and customer experience.

“From Byte to Bait: AI-Powered Phishing Detection” isn’t just a catchy title – it’s a journey into the cutting edge of cybersecurity. Today, Boehringer Ingelheim is excited to share how they’ve harnessed the power of machine learning to tackle one of the most persistent threats in our digital landscape: phishing emails.

In this presentation, we’ll dive deep into our innovative approach to investigating phishing attempts reported by users. But we’re not just looking at the threats themselves. We’re also addressing a critical challenge in cybersecurity: the high rate of false positives that often plague traditional detection systems.

Modern apps are built by connecting a mix of technologies. This shift has turned developers from just users into key decision-makers. Developers pick the models, APIs, and platforms that shape the future. For companies aiming to engage developers, releasing cool features is not enough. Success really depends on how easy it is to integrate, have up-to-date documentation, great code samples, and all the little details that contribute to making an outstanding developer experience (DX). In this talk, we’ll discuss practical tips and strategies for adopting a developer-first mindset. You’ll learn how to design user-friendly APIs, minimize barriers to adoption, and ultimately build tools that developers appreciate and that propel your business forward.

The world of artificial intelligence continues to generate technological disruptions in all sectors. And of course, hackers have been using AI for years in research, hacks, new hacking techniques and the creation of tools that never cease to amaze. Come to this session with Chema Alonso where innovation, cybersecurity, hacking and artificial intelligence will be the protagonists to inspire and encourage you to launch yourself into this world of digital disruption in which we are immersed.

Join this lecture to delve into the mathematical foundations of AI and its pivotal role in driving innovation. We will explore the distinctions between NLU and Generative AI, challenging the notion that Generative AI is always essential when it comes to voicebots and chatbots.

Artificial intelligence (AI) has firmly established itself as a critical player in the cybersecurity ecosystem, empowering both attackers and defenders. In this keynote, we will examine how AI is reshaping the threat landscape and redefining key pillars of security, with a specific focus on its transformative role in areas like email security.

Looking beyond today’s applications, we will explore the broader implications of AI on the future of businesses. From revolutionizing operational efficiency to creating unprecedented opportunities in application development and branding, AI’s potential extends far beyond the cyber realm.

This session will delve into the emerging challenges and opportunities AI presents—both within cybersecurity and across industries—providing insights into how we can harness its power responsibly to secure, innovate, and transform our organizations. We will discuss the Human-AI Partnership & the implications of tech changes on organizations.

Being successful with a Data project is challenging. If you are a small company, you don’t know where to start, which tools to use, which value to extract. If you are a corporate company, you could be lost in bureaucracy, processes, and committees. Let’s explore how IFCO, a German Company operating in the sustainable food supply chain space and moving 400.000.000 devices world-wide, has overcome the challenges to maximize value delivered with Data. Carlos Buenosvinos, IFCO VP of Software and Data Development, former SEAT Head of Data Office, will explain us 10 tips and tricks that will maximize impact of your data projects minimizing your effort.

Explore efficient backend development with Dart and Serverpod, a combination that simplifies the creation of APIs, databases and authentication. Seamless integration between frontend and backend like never before.

As Europe’s leading consumer electronics retailer, MediaMarktSaturn is actively shaping the future of retail with its AI initiative. We have identified and developed numerous business-relevant use cases for GenAI across the company aiming to make everyday life easier for our customers and employees, to further improve the customer experience and to optimise corporate processes with innovative solutions. However, there are several challenges to overcome on the way to becoming a pioneer in AI-driven, customer-centric innovation. In this presentation, I will discuss how we at MediaMarktSaturn have created solutions that are optimally tailored to our company in key areas such as quality, performance, security, data protection, legal, compliance and cost efficiency. I will present the technical refinements of our “AI Enabler” approach and highlight some key aspects required to implement and deploy innovative AI solutions.

In this talk we will go through almost 30 years of history, from 1996 when IBM’s ‘Deep Blue’ computer first defeated Garry Kasparov, to the present day, when a mobile phone can easily defeat the world champion. We will see how – surprisingly – technological developments in chess have been anticipating what was to come in the general field of AI development. And the speaker will reveal a surprising discovery in this respect, which opens up an horizon of possibilities which are exciting… and terrifying?

In the last few years AI models have shown impressive performance in a diverse set of tasks (in language, vision, reasoning, games, image synthesis). These models must be trained with large datasets and are, in most cases, opaque on how they process information internally. In this presentation I will summarize the recent advances in generative AI, its impact and applications.

In the rapidly evolving landscape of technology, the integration of data and AI has become pivotal for achieving outcomes across various domains. We need to harness the power of large datasets and sophisticated AI algorithms, organizations can enhance their decision-making processes, streamline operations, and foster innovation. The synergy between data and AI enables more accurate predictions, personalized experiences, and efficient resource management.

Eager to know more about the powerful combination of Data & AI?

Join Una Shortt’s keynote and explore, how Data & AI organizations succeed together, deep dive on practical use cases and portfolio management, and finally investigate how to elevate Data & AI skills using the 3E Framework: Education, Experience and Exposure.

Growing in the Cloud can be difficult if you do not think through the architecture and steps that allow for scalable growth. In this session we will show how SEAT:CODE achieved the goal of being a scalable AWS cloud that increased from few to many AWS accounts and now is prepared for expanding the Cloud faster and without dependencies.

With a global workforce of 320,000 associates, operations in more than 200 countries, thousands of products, and one of the largest private fleets in North America, PepsiCo plays a big role in redefining the future of CPG. As cutting-edge technologies continue to reshape our world, AI and data are poised to play a pivotal role in driving innovation, efficiency, and sustainability. But amidst this technological revolution, the most crucial question remains: How do we ensure that people remain at the heart of everything we do?

In this keynote hosted by PepsiCo’s first-ever Chief Strategy & Transformation Officer, discover how AI is revolutionizing the operations of a complex, consumer-driven company and how it’s transforming the way PepsiCo makes, moves, and sells its products, driving innovation and efficiency at every step. Finally, discover how AI enables human connections and enhances the employee experience for our frontline, farmers, and associates. Join us to witness how the future is here, at PepsiCo, and experience first-hand how innovation is reshaping the world as we know it.

Fully realizing the potential of software requires shared purpose, & consistent purpose in spite of changes & obstacles. How can you develop within yourself the ability to lead with purpose? How can you inspire others both to follow & to lead in their turn?

The “generative” part of generative AI is a distraction from the real breakthrough: that AI has finally made it possible for computers to understand and respond to human intent without the need for programming. This will upend 75 years of assumptions about what computers are and what they can do. Computers are about to become much more useful to many more people. We must ensure that this power is distributed equitably and used responsibly. And we must find a path forward for the Web where AI enhances instead of undermines its fundamental value to humanity.

“Agentforce, AI for Organisations, Deploy agents in record time” explores how this technology enables the rapid deployment of intelligent agents, streamlining processes and enhancing operational efficiency.

A journey through the evolution of artificial intelligence at CaixaBank and its impact on the banking of the future.

Discover how Large Language Models (LLMs) are taking virtual assistants to new heights, providing unprecedented support and efficiency for business users. Uncover recent advancements in data retrieval through Retrieval-Augmented Generation (RAG), with the ability to rapidly deliver intelligence and insights to a wide range of varied use cases. Learn how traditional AI techniques are being integrated across key business areas, driving innovation and excellence throughout AstraZeneca. Explore how evolving Agentic AI capabilities are set to revolutionize the automation and streamlining of complex processes.

In a present where artificial intelligence is already a tangible revolution, we ask ourselves: where is the limit? We are living the promise of an exponential advance in which, year after year, the capabilities of learning algorithms evolve to turn into reality what until recently was a science fiction dream. In this context, we will analyse the vectors of progress that underpin this accelerated development and that bring us rapidly closer to a future where AI will have transformed everything.

Discover how at Nestlé, we leveraged Change Management strategies to drive the successful adoption of GenAI solutions: “Change is the heartbeat of growth. At Nestlé, we embraced this philosophy to empower our teams with GenAI”. In this session, I will share our journey, the strategies we implemented, and the outcomes we achieved. Discover how we manage changes, promote continuous learning, and support the digital transformation of our workforce.

What is software development? What is needed to move from a vision into a reality? Is building “the thing” the end of the journey? Come along with me on a thrilling ride where we’ll explore the entire journey from a spark of inspiration to a full-blown reality.

Artificial Intelligence is transforming everything, even programming! While it is pushing programmers to new levels of productivity, it is also redefining their role in an increasingly automated world. What opportunities lie ahead and what risks lurk? In this talk, we will explore the secrets of AI that will change development in the next decade. If you are a developer, technology leader or passionate about innovation, don’t miss this eye-opening session on the future of code.

How can I implement micro frontends in my company? What recommendations do you have? These are common questions I encounter regularly. Let’s delve into the key characteristics necessary for constructing effective frontend distributed systems.

The space industry has transformed from a domain led exclusively by governments into what is on the cusp of becoming a thriving global ecosystem driven by private companies. In the early 2000s, a few pioneering startups laid the groundwork for this surge in innovation, enabling more abundant access to space, venture capital investment, a growing talent pool, and governments shifting from operators to customers. This talk will examine how these changes have created unprecedented opportunities for advancement, from satellite internet and GPS to emerging technologies like edge computing, laser communications, and in-space manufacturing. As space becomes increasingly integrated into our daily lives, the industry offers unique opportunities for engineers to apply their expertise and shape the future of technology on and beyond Earth.

Technology leadership requires constant nurturing and innovation. Fostering such an environment requires establishing trust and norms supporting experimentation. In this talk I will describe techniques for creating and nurturing technical leadership teams and individuals. Technology moves too fast to sit still. The nurturing of the culture is as important as creating it in the first place.

Developing software in quantum computers has never been easier. We will go through an interactive session showing how to program quantum computers, the tools required and how to become one. Without needing a PhD in physics!

Brief explanation of GenAI strategy and vision at Lufthansa Group. Step by step ideation to production life cycle of GenAI products. Tech foundation and enablement independent from new use cases. Use case examples, challenges, best practices.

In the early 2000s, NTT DATA launched a new market intelligence internal service. The team worked analyzing trends, scanning newspapers and magazines looking for patterns. These tasks have evolved over the years, and technology has served as a catalyst for the growth and expansion of this service, augmenting the team’s impact and reach. To keep up with digital transformation, reskilling and upskilling the team members has played pivotal roles in this long term journey. As pioneers in the company’s adoption of AI and Generative AI on a daily basis, we could anticipate how our approach to work would be revolutionized too. Join us as we share the invaluable learnings, successes, and setbacks encountered along this path marked by innovation and continuous learning.

As Large Language Models (LLMs) continue to evolve, the challenge shifts from basic, single-shot, AI integration to creating AI agentic systems that can effectively interact with real-world systems.

This talk explores how Spring AI and the Model Context Protocol (MCP) provide a powerful foundation for transforming traditional applications into AI-enabled agents. We’ll dive into how MCP’s standardized protocol enables seamless communication between LLMs and external tools, resources, and prompts. We’ll demonstrate how Spring Boot starters make it straightforward to expose application capabilities to AI models while maintaining security and control.

Through practical examples, we’ll showcase how to build agentic systems that can perform web searches, access file systems, and interact with custom business tools using Spring AI’s MCP integration. Attendees will learn the architectural patterns for building scalable AI agents, understand the benefits of MCP’s capabilities. Whether you’re looking to add AI capabilities to existing Spring applications or building new AI-powered services from scratch, this session will provide you with the knowledge and patterns needed to start your AI journey.

The cybersecurity industry is evolving rapidly, creating a high demand for skilled professionals. This session is designed for young talent and early-career professionals looking to break into the field. We’ll explore essential skills, career paths, and strategies to stand out in a competitive landscape. From ethical hacking to threat intelligence, discover how to turn your passion into a thriving cybersecurity career. 🔐✨

Generative AI is transforming countless aspects of society, from education to healthcare to shopping to travel. Much of this impact has come from chatbot-like applications. While the progress in these applications, as measured by standardized benchmarks, is impressive, this is just the beginning. We are on the cusp of a new era with more advanced AI models, capable of native multimodality — understanding and generating different types of content like text, images, audio, and even code — and exhibiting more autonomous, agentic behavior. These developments are opening up dramatically new avenues for impact and creating exciting opportunities for developers.

However, more powerful models alone are not enough. As developers, we need to integrate them into user-friendly applications. As these models become more sophisticated, we need to carefully consider how they are designed, deployed, and monitored. This introduces new considerations for developers in areas like evaluation, testing, and debugging, especially for multimodal and agentic systems.

In this talk, I will review recent advances in GenAI models and applications, with a particular focus on the implications for developers. I will also dive into how GenAI has revolutionized product development, focusing on novel aspects such as evaluation, red-teaming, prompt engineering, and orchestration that are now essential for building AI-first product experiences. Attendees will gain insights into the future of AI beyond chatbots, learn about the new challenges and opportunities that multimodal, agentic frontier models like Gemini present for developers, and acquire practical knowledge to navigate the evolving landscape of AI-driven product development.

John, a typical developer, used to dread writing tests, finding them boring and unnecessary. Test Driven Development (TDD)? Even worse—he couldn’t see how it worked outside of basic exercises. But something clicked. Through his journey, John discovered the magic of writing tests before the production code: fewer bugs, quicker feedback, and cleaner code. Now, he’s hooked and won’t code any other way. This is the story of how TDD turned a skeptic into a believer. 😅

PS: Think of John as a random person, as if he was even the speaker of this talk 😉!

The talk will cover as the disruptive changes that semiconductor ecosystem is experiencing and how new talent generations need to be ready for them. We will cover as well the need of sovereignty and elements that make Europe a unique environment and place for development of technology to citizens. Afterwards, we will present how OpenChip aims to contribute in this European leadership and how we are working with young talent.

Tired of dealing with insecure login systems? In this talk, we’ll say goodbye to outdated username and password logins and upgrade to advanced authentication with Vonage APIs. Learn how to add two-factor authentication (2FA) for extra security and use Silent Authentication for a seamless user experience. We’ll also cover how to prevent fraud, like SIM swap attacks, using Vonage’s SIM Swap API. Get practical tips and best practices to make your logins safer and protect your users from the latest threats.

Traditional computing is reaching its limits, struggling to tackle increasingly complex challenges like simulations in chemistry, physics, and materials science—essential for advancing new technologies from foundational research to real-world applications. It also falls short in optimizing intricate operational pipelines across industries. Furthermore, the soaring demands of Artificial Intelligence and the digital revolution require a more powerful and sustainable computing paradigm to handle its massive data processing needs. This talk will explore the principles, advantages, and transformative potential of quantum computing, alongside Qilimanjaro’s vision to establish Europe’s first hybrid Quantum Data Center in Barcelona equipped with their unique full-stack quantum computers, poised to solve today’s toughest challenges and redefine the future of technology.

What if the craziest ideas were not just concepts, but real, game-changing solutions? In this session, we will discuss how companies are hacking reality with AI, turning ideas into tangible innovations that redefine operations and business. From intelligent agents, to automating complex decision making, we’ll explore real-world cases where AI is revolutionising processes, optimising resources and transforming the customer experience. We’ll also look at some of the real challenges companies face when integrating these technologies into their daily operations and culture.

Whether you are a Pro or just starting out, this talk will provide you with examples and inspiration to turn your AI projects into reality.

Empowering diversity in digital talent requires encouraging the use of technology to foster an inclusive environment where people of different backgrounds, skills and perspectives can contribute and develop their talents in technology.

Empirical evidence confirms that diverse teams drive superior results. Through real-world case studies of global industry leaders, we’ll explore how intentional inclusion catalyses innovation and operational excellence. From Apple to Accenture, from Microsoft to Mercedes-Benz, learn how these organisations have systematically built diverse teams that consistently outperform in product development, market expansion, and operational efficiency. Join us to discover the data-backed strategies these companies use to nurture inclusive environments, leading to measurable improvements in innovation, employee engagement, and business outcomes.

In today’s digital landscape, accessibility is no longer an option but a necessity. Users expect digital products to be inclusive and accessible to all, regardless of their abilities or disabilities. However, many developers struggle to create apps that are both beautiful and accessible.

This talk will take you on a journey through the app creation process, from design to development, with a focus on accessibility. We will debunk common myths about accessibility, provide practical tips and best practices, and demonstrate how to create apps that are both visually appealing and accessible to all users.

Topics covered:

• Common myths and misconceptions about accessibility.
• Reality of users with visual impairments and practical examples.
• App development focused on accessibility.
• Accessible development process on SwiftUI.
• VoiceOver from the final developed app.

Target audience:
This talk is intended for mobile developers, designers, and anyone interested in creating accessible digital products.

Artificial intelligence is no longer just a technological promise but a transformative tool. The real challenge is no longer its development, but its effective application: finding the right approach, moving towards specialisation and making it accessible to all. We are at a point where the key question is not what AI can do, but how we can use it in a meaningful way to impact our reality.

After 15 years working as a software engineer… What have I learned? I wish I could go back in time to make things easier for my younger self. Wait… How about I share it with people who are just starting out in the AI era? Here’s a look at 15 misconceptions we tend to have about the industry, and how a different approach can help make a difference.

Sanofi is committed to chasing the miracles of science to improve people’s lives. mRNA technology, with its similarities to software development, offers promising avenues for accelerating innovative medicine development. This presentation will outline how Sanofi is leveraging artificial intelligence and digital technologies to address the challenges in mRNA medicine creation. We will discuss our computational approaches for mRNA design optimization, showcasing how these tools are enhancing our ability to develop potential new therapies more efficiently.

Many online products and services are misused by criminals. This costs everyone: the company, its users, and victims across the Internet. But it doesn’t have to be that way. We’ll talk about how to create business models and product designs that anticipate how criminals can exploit your service or tool, and ways to protect everyone.

For thousands of years, those calling the shots have exploited our lack of literacy in measurement to tip the scales to their advantage. Now, in a digital age where the boundary of “software” is almost impossible to pin down, it’s easier than ever for that advantage to grow. It’s time to fight back, but not with placards and posters, with spreadsheets and standards.

In this talk, I’ll walk you through the surprising ways measurement has historically been used to seize and sometimes reclaim power. We’ll fast-forward to today’s sustainability battlefield, where the Software Carbon Intensity (SCI) specification from the Green Software Foundation represents a democratic, consensus-based standard to measure software’s environmental impact. I’ll show you how to calculate SCI for your own software, using the open-source Impact Framework. Along the way, we’ll also discuss the rise of a new kind of activist—the “watchers”—who use transparent metrics and tooling to keep the system honest.

By the end, you’ll understand why measurement matters, how to keep tabs on your software’s carbon footprint, and how to become part of this growing movement. It’s time to tip the scales back in our favor—one calculation at a time.

What skills are needed to ensure I still have a job, and how do I obtain them? With the rise of AI and automation, how do we as humans find our value in the workplace? How do we work with these new technologises? How do we build resilience to changes? What soft skills are needed for us to thrive in this new world? People have often felt apprehensive about change, especially big changes to the way we work. It happened in the industrial revolution and now it’s happening with the rise of artificial intelligence. Five years ago these things existed, but now they are accessible to almost everyone, and in a lot of cases they are doing our jobs for us.

The speaker explores the evolving role of artificial intelligence (AI) and digital platforms, such as Malt, in transforming the talent ecosystem. AI is streamlining recruitment processes, enhancing talent matching, transforming a need into possible candidates in seconds. Digital platforms like Malt are also changing how companies connect with freelance talent, making it easier to access and manage at global scale, enabling a more flexible workforce. The presentation highlights the impact of these technologies on both employers and talent, emphasizing efficiency, scalability, and the creation of new access to skills.

In a world grappling with declining trust, discovering how prioritising authentic connections with your team and community can be a powerful catalyst for positive change. This talk explores the impact of trust on mental well-being, productivity, and social infrastructure, while offering practical strategies for fostering accountability and rebuilding community in the digital age. Join us to learn how investing in human connection can create a ripple effect, improving both your own life and the world around you.

The best indicator of our future is our collective understanding of our past. Connecting the Past and Future through Employee Resource Groups is meant to steepen an audience’s understanding of connection in the workplace as historic in nature and intergenerational at its best. There are many workplaces globally that have Employee Resource Groups (ERGs), but the function of these groups can be lost in business advantages. While it is always advantageous to connect ERG work to business outcomes, it’s important to always think about the main ROI of these groups – connection and belonging in the workplace.

AI is propelling us beyond the Information Age, shifting from organizing data to interpreting, predicting, and acting. It’s transforming work, creativity, and decision-making—while raising profound ethical and societal challenges. This isn’t just innovation; it’s a new era. The question is: how will we shape it?

There is a major corruption scandal; it doesn’t matter when you read this. Are we, as a society, doomed to resignation? Is disaffection with institutions and anti-system populism the inevitable destiny to which we are condemned? Corruption, opacity, and inefficiency in public affairs are age-old diseases. But we now have an arsenal of new and powerful remedies: data science, transparency laws, and social media. This is the inspiring story of Jaime navigating an original path: technology, irreverent activism, and memes to deliver an electric shock to everything in the public sector.

In a business environment where speed and accuracy in decision making make all the difference, many companies still face a critical problem: data is trapped in silos, making access difficult and creating friction in strategic processes.

In this session, we explore how the Data Mesh approach transforms data management, decentralising data access and enabling each team to make better decisions with more relevant information, gaining speed and autonomy.

Applied in a B2B and operations environment, this approach not only improves strategic decision making, but also drives efficiency, innovation and competitiveness in increasingly dynamic markets.