Impulsar la fidelización en un entorno omnicanal
¿Es tu APP solo un eCommerce? En esta ponencia desvelamos cómo la convertimos en un motor de fidelización clave (Loyalty Program) para multiplicar la recurrencia y el valor de vida del cliente. Te mostraremos nuestros KPIs y la fórmula exacta.
Without talent there is no technology: Catalonia’s digital future
The roundtable will focus on the shortage of digital talent in Catalonia, currently the main barrier to the growth and competitiveness of the ICT sector. We will address this challenge from a cross-cutting perspective: that of the technology sector, through the experience of 3Cat, and that of public policy, with the participation of the Secretariat […]
The AI ROI Trap
Most organizations measure AI ROI through efficiency—hours saved or tasks automated—but these rarely reflect real business impact. This session reframes ROI around velocity, decision flow, reliability, and impact. We’ll discuss why demos impress but don’t scale, how generative and agentic AI fit long-term progress, and why deployment requires balancing innovation risk and reward.
Cybersecurity during the product and AI development process
In the context of a big software product company (11.000 employees), this presentation describes how the SDLC is evolving to add security-by-design principles for modern product development with of AI for internal and external usage. Key areas include: secure coding practices, the role of the security architects and DevSecOps automation. Special focus on AI-specific risks: […]
Leading a Technical Revolution through Platform Engineering
Technical revolutions rarely start with big launches or visible announcements. More often, they begin deep within an organization — where architectures are defined, processes are automated, and decisions are made that few notice but ultimately shape the company’s speed, security, and capacity to grow. In this talk, Anastasia Kondratieva shares what it really means to […]
Cómo sobrevivir a una IA que intenta sustituirte
Brais Moure deconstructs the myth of the “dying programmer” to focus on the shift from writing code to designing solutions. Discover why engineering fundamentals are more critical than ever and how to leverage automation without losing technical control. Key Takeaways: The evolving value of the modern developer. Navigating the risks of automated coding. Scaling your […]
AI Observability: Making AI Adoption Safe, Reliable, and Measurable
This session unpacks the real challenges organizations face when adopting AI—from governance and transparency to performance, reliability, and cost. We’ll break down why traditional monitoring falls short in AI-driven environments and how AI observability becomes essential for trust, reliability, and scale. Finally, we’ll show how Dynatrace delivers end‑to‑end visibility across the entire AI lifecycle—from development […]
Testing APIs Like a Boss with BDD
A hands-on workshop on API testing in Python using TDD and BDD to build robust, maintainable software. We’ll cover key concepts and apply them with pytest, pytest-bdd, and a dockerized environment, writing tests before code, defining natural-language scenarios, and automating validation. For developers with basic Python and FastAPI knowledge.
CTO Leadership Lab: comunicar, atraer y retener talento tech
Los CTOs y líderes tecnológicos tienen el reto de transformar la visión de negocio en decisiones técnicas y convertir la complejidad en ejecución. Más allá del conocimiento técnico, su principal desafío es comunicar con claridad y eficacia con públicos diversos, adaptando el mensaje, el enfoque y el impacto de la comunicación para conectar tecnología, personas […]
Hackea tu CV: claves para optimizar tu CV y superar filtros de IA
En los procesos de selección actuales, muchos currículums son filtrados automáticamente antes de llegar a manos humanas. Conocer cómo funcionan estos sistemas es clave para mejorar las oportunidades laborales. En este taller se proporcionarán herramientas y estrategias prácticas para adaptar el CV a los filtros de IA, con el objetivo de capacitar especialmente a personas […]
